About Sarah James

Sarah James is a Sydney based designer who after many years of working with various fashion labels, has decided to go it alone. The brand specialises in knits and basic jersey staples for women.

“It’s all about easy care and easy wear and most of all, looking good and feeling comfortable in all climates.”

Studying at The Whitehouse Institute of Design, Sarah got an insight to the technical side of fashion, starting a love of pattern making, sewing and good fit. She gained experience assisting in design with different knitwear labels and knew that she had found her style.

“I decided to begin the brand in December 2011 when I had started working for a retailer and was having a lot of communication with women of all ages. While I was styling them I would talk to them about the difficulty of finding comfortable, good looking knitwear in the market that’s affordable and easy to wash. "

Sarah James’ first collection will be available from February 2013 for Autumn/Winter 2013.